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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. What drives this explosive growth is that both...

  2. Mobile Search Discovers a New Path: mobilepeople

    Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...

  3. SearchDay | Before You Start Link Building

    Microsoft, hakia Launch Contextual Ad Networks Posted by Nathania Johnson May 21, 2009 Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad...

  4. Microsoft, hakia Launch Contextual Ad Networks

    Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad network, dubbed CONTEXA. The path to this promise goes through enhancements to both...

  5. YieldBuild Launches Premium Text Advertising Program

    We are also thrilled to be able to grant qualifying publishers access to Microsoft's contextual ad network. We are excited to offer our YieldBuild publishers this new program which is sure to improve their ad revenue potential," said YieldBuild CEO...

  6. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box...

  7. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  8. Marchex Consolidates Ad Platforms

    Lat49 – an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps It provides small- and medium-sized businesses the opportunity to reach local customers directly...

  9. SearchDay: Google AdWords Editor a Great Tool for Content

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsTime is money, and these two tips will free up many moneymaking hours for you. Google "Friend Connect" to Make Advanced Social Features Easily AvailablePosted by...

  10. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  11. Google Responds to FTC's Self-Regulatory Principles

    As currently drafted, the proposed principles would apply to contextual advertising, which we define as advertising that is provided in response to the current activities of a user. In essence, then, our contextual advertising allows for the...

  12. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Yahoo to Allow Publishers to Improve its Search...