SEO News

Publishers Online Advertisers Display

  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers. Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  3. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and real-time bidding. This data is not opted in but are live which helps her customers achieve a “targeted display”.

  5. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    Surveyed participants were reported to be advertisers, publishers, and brands. As the industry develops better, unified measurement tools, the mix of TV to online video, or online video to digital display may vary over time, but the integration of...

  6. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    What drives this explosive growth is that both publishers and advertisers win – the former can expect better return on investment (ROI), the latter a better return on advertising spending (ROAS). Real-time bidding will account for about 27 percent...

  7. SEMPO Tells Government: Don't Censor Search Engines

    Consumers, advertisers, publishers,bureaucrats and legislators all need to understand the risks, ill effects and tradeoffs should the fertile ecosystem for innovation dry up. Think about all the forms of information that used tobe very difficult to...