Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. Mohan thinks the industry will shift over the next year to emphasize viewability, and says Google's publishers have been excited about Active...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
RG: All successful Internet publishers operate this way to some degree. Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes...
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and...
Publishers could quickly post the ads and get paid via AdSense when a user clicked through and converted. Moreover, affiliates attract consumers who tend to spend more than the average online shopper.
The concept of brands becoming and acting more like editorial publishers is becoming more evident, as organizations opted to do what the media is doing, focusing on what is actually happening real time in the news.
Video is a powerful way to reach audiences both for publishers and advertisers. Publishers can capitalize on this target audience with high CPMs and incremental impressions. Publishers should look for opportunities to weave more video content into...
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. How can a legitimate business compete online? Bing hits back on AdWords enhanced campaigns.
Later on, when I asked him about how publishers can help themselves he said: This starts at the very core of how they think about online marketing and search engine optimization (SEO). First and foremost, I don't work for Google.
Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and “real time bidding”. With flagship tools like PowerListing, clients can manage and self-publish instantly...
Analyze the Content Performance of Publishers With Which You Want to Place Content Online habits have evolved. If it doesn't make the cut offline, it probably isn't going to do the job online either. In many cases, SEO professionals have switched...
An RSS Reader of Key Publishers – this RSS list helps supplement what I find on Twitter and in Google Alerts. The practice of link building or SEO is evolving into a more comprehensive process of relationships building and communication strategies...
But publishers are suffering from infographic overload and are tired of cold email pitches. In fact, the majority of users trust online reviews as much as personal recommendations. Heck, Eric Schmidt is on record as explicitly saying “information...
Ten companies have already implemented the Google sign-in, including publishers USA Today and The Guardian, restaurant guide OpenTable, Flixster, Fitbit, music sharing sites Shazam and TuneIn, discovery sites Banjo and Fancy, and Beautylish.
If publishers use the interactive elements of Google Catalogs mainly to encourage consumers to put more products in their online shopping cart, then publishers have failed to see the full potential of this platform.
This article will show publishers how they should prepare their company’s Google Shopping Feed in order for it to integrate smoothly with the publisher’s Google Catalogs dashboard, and provide tips and strategies on how to clean up images...
We are vigorously investigating what the issue may have been and trying to get our publishers back online. Google Chrome blocked access to websites including TechCrunch, Cult of Mac, Inside Facebook, and VatorNews for some users yesterday after...
For years, Flickr has been a source for locating images for many bloggers and other online publishers. Yahoo has announced a new image search. Images are now also pulled from Flickr, the photo sharing service owned by Yahoo since 2005.
Spend the time to produce superb content and get it published on strong, authority publishers. Sure, if you want to rank for “credit cards”, “online poker” or whatever it may be, you’re gonna need some sort of quality, I mean quantity, but most...
In many cases, you’ll find that they provide samples on well-established publishers or other authority domains. In the wake of Panda and Penguin, many webmasters and small business owners have come to realize that great content is an important...
