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  1. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Twitter declined to say how an algorithm will affect how publishers’ stories are distributed. And when it comes to news publishing, how might this affect the format we’re used to? Twitter has been, and continues to be, the platform of choice for...

  3. Mobile Advertising Measurement: Winning the Long Game

    As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables you to modify your campaign and get the greatest return on your ad spend.

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  5. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. Publishers and advertisers have purposefully deceived...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events...

  7. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.