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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. What drives this explosive growth is that both...

  2. Mobile Search Discovers a New Path: mobilepeople

    Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...

  3. SearchDay | Before You Start Link Building

    Microsoft, hakia Launch Contextual Ad Networks Posted by Nathania Johnson May 21, 2009 Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad...

  4. Microsoft, hakia Launch Contextual Ad Networks

    Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad network, dubbed CONTEXA. The path to this promise goes through enhancements to both...

  5. YieldBuild Launches Premium Text Advertising Program

    We are also thrilled to be able to grant qualifying publishers access to Microsoft's contextual ad network. We are excited to offer our YieldBuild publishers this new program which is sure to improve their ad revenue potential," said YieldBuild CEO...

  6. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box...

  7. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  8. Chitika Sees 200% Growth in Premium Ads for 2008

    Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads are now being served on the sites of 34,000 publishers. The ad also offers the ability to search within the ad, never having...

  9. Google Buys Russian Ad Agency for $140 Million

    Begun serves up contextual ads. This agreement will result in better search results and more relevant advertising for our Russian users and publishers. Google is looking to extend its global ad reach with its purchase of a Russian ad agency.