On Yahoo mobile sites, the contextual ads will be delivered via Google's AdMob mobile app. The ads use Google's AdSense program to deliver contextually relevant ads to individual websites; publishers get paid based on user clicks or impressions.
The Google Contextual Targeting Tool Description: While similar to the keyword creation tool, the Google Contextual Tool helps you build keyword lists for display campaigns utilizing contextual targeting.
Yes, there’s less search data available than contextual data, but that doesn’t mean that search data is limited in any way. One of the best techniques is harvesting the string query data that publishers get from their referral URLs.
As things evolved and content creators began thinking about how to monetize web traffic, contextual advertising was born, and along with it, ways of tracking every nuance of what drives traffic. The web has gone through several evolutionary phases...
Those profiles are used for predictive modeling around future behavior, and thus what contextual and demographic ad targeting will most resonate. The latter utilizes GPS but is at the mercy of whatever app publishers are collecting and passing...
Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. What drives this explosive growth is that both...
This network offers mobile, contextual, video and display based advertising. While not every account manager for the small ad networks is great talent, there are quite a few who really have an understanding of which publishers can work for your...
Today, AdWords and display coexist primarily in the content network where advertisers can place image (and some rich media) through contextual targeting. As with all publishers, their goal is to maximize revenue by:
They may have "some" ads showing in search results, but most of them are "contextual" networks. Of the "contextual" types, 7 percent of respondents had success with 7search, another 7 percent did well with adBrite.
Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...
Microsoft, hakia Launch Contextual Ad Networks Posted by Nathania Johnson May 21, 2009 Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad...
Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad network, dubbed CONTEXA. The path to this promise goes through enhancements to both...
We are also thrilled to be able to grant qualifying publishers access to Microsoft's contextual ad network. We are excited to offer our YieldBuild publishers this new program which is sure to improve their ad revenue potential," said YieldBuild CEO...
Behavioral targeting lacks the beauty of search advertising, which captures users in the midst of a conversion funnel, or of contextual advertising, which at least catches users when they are thinking about a certain topic.
So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box...
Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.
Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads are now being served on the sites of 34,000 publishers. The ad also offers the ability to search within the ad, never having...
Today, Yahoo announced that Right Media Exchange will feature LucidMedia's patented ClickSense contextual advertising. Buyers and publishers will be able to contextually categorize 60 vertical channels in Right Media Exchange's display advertising...
Begun serves up contextual ads. This agreement will result in better search results and more relevant advertising for our Russian users and publishers. Google is looking to extend its global ad reach with its purchase of a Russian ad agency.
Lat49 – an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps It provides small- and medium-sized businesses the opportunity to reach local customers directly...
