RG: All successful Internet publishers operate this way to some degree. MJ: You mention that traditional SEO and social signals are very much alike, in your book. Where are things headed? What rightful place does social has in the search marketing...
Video is a powerful way to reach audiences both for publishers and advertisers. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.
Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and “real time bidding”. They talked amongst the din of Google workshops, book signings, and roundtable discussions...
The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...
What is the benefit to publishers when visitors no longer need to visit their site to access their information? Despite his reinforcement of Google’s “Don’t be evil” mantra and their lofty, admirable goals in search, Google has a tough row to hoe...
The reception of the Imaging for Newspapers platform will be watched closely by newspaper and magazine publishers who have seen their print readership plummet in recent years and have strugled to transition their business models into the digital...
Panda, while painful for many publishers ultimately proved itself to improve search results relevancy. Lee, the author of a book about Chinese restaurants, on Google+. Not once", he says "did I get to a Google results page and lament that I couldn...
We think that’s bad for people, publishers, news organizations and Twitter users. I’m also reminded of the warnings of Eli Pariser in his book “The Filter Bubble: What the Internet Is Hiding from You".
What many writers don’t realize is that the carefully crafted writing contracts, prepared by the company’s legal team, may give the company the right to publish it on other sites or license it out to other publishers, without any additional...
The launch of Twitter's follow button for publishers was eclipsed by the news today that Clearspring accidentally leaked the news to TechCrunch that the Google +1 button for websites will launch tomorrow.
French publishers sue Google for book scanning - AFP Here's a roundup of today's other search news and headlines from around the web. Industry Facebook Busted in Clumsy Smear on Google - The Daily Beast
Google Panda Update Shifts Estimated $1 Billion in Revenue to Large Publishers Would you expect to see this article in a printed magazine, encyclopedia or book? Many of these webmasters have depended on traffic from Google to pay mortgages and feed...
Google blocks access to content from book publishers, specifically, books with no copyright holders. Microsoft today filed a formal complaint in Brussels accusing Google of curating a monopoly of the search market and unfairly promoting their own...
Leveraging content from other publishers is useful for both Bing and the publishers to better interact with users, thereby driving more qualified traffic that will engage more deeply with the publishers, rather than sending visitors who will only...
Making the web faster for all AdSense for content publishers - Inside AdSense How Google Destroyed the Value of Google Site Search - SEO Book.com Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by...
One thing cannot be denied, and that is with this algorithm update Google is seriously hurting genuine producers of useful original content while at the same time giving third party content publishers a ranking boost.
Newspaper Publishers Back Viacom On Copyright Takedown Notices - paidContent SEO Book.com Bing Feature Update: Find and book flights faster with Bing - Bing Search Blog Search is Search, Social is Social: Treat Them Separate by Frank Watson
Savvy Publishers, Marketers Riding Sudden Qatar Popularity by Frank Watson Google Set to Launch E-Book Venture - The Wall Street Journal Search Engine Optimization Search Engine Optimization in an Increasingly Social World by Eric Enge
Bringing Google ads to AdMob publishers - Google Mobile Ads Blog Google Replacing Page Titles in Search Results With On-Page Headings - SEO Book.com Localization, Unique Data Sets & the Future of Search - SEO Book.com
Twitterfeed Adds Easy Money Option for Publishers - ReadWriteWeb reasons NOT to hire THAT social media expert - Econsultancy A Bing State of Mind: Jay-Z Teams with Bing & Facebook to Promote Book By Danny Goodwin
