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  1. Audience Targeting Strategies for LinkedIn Ads

    Within the example above, you could create a campaign that targets all of the companies that are currently members of the American Marketing Association (AMA). Partner websites may include website publishers in the Google Doubleclick Ad Exchange.

  2. Google Books Makes a Deal with France's Top Publisher

    Google has been unable to win such deals with U.S.publishers, and is currently involved in litigation with the Association of American Publishers and the Authors Guild. Meanwhile, Google is looking to establish similar deals with other French...

  3. Google Panda Update Shifts Estimated $1 Billion in Revenue to Large Publishers

    The Online Publishers Association, boasting members such as ESPN, CNN, The Wall Street Journal, and The New York Times, estimates that Google's latest algorithm change has shifted $1 billion in annual revenue to larger web properties, according to...

  4. Google Book Settlement Raises Eyebrows in Europe

    The deal that Google made with the Authors Guild and the Association of American Publishers (AAP) includes European authors who have been published in the States. Google's book settlement in the US is not sitting well with some in Europe.