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  1. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    Cutts highlights the importance of truly unique content by reminding marketers and publishers that Google is looking for added value. The challenge for smaller companies and publishers, however, is that brands have an inherent advantage with “lots...

  2. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    What drives this explosive growth is that both publishers and advertisers win – the former can expect better return on investment (ROI), the latter a better return on advertising spending (ROAS). This type of technology is already available to...

  3. Skype Dials in to Local Search

    But what's different from past efforts is that Skype links will be shown wherever their advertisers' phone numbers show up in online search -- not just on publishers' own sites. Deals with yellow pages publishers will mostly involve a revenue share...

  4. We're All Convertibles, And It's Time to Take the Top Down!

    These companies can work with both sides of the equation, using multivariate testing for publishers, as well as for the landing pages of advertisers. His 2001 presentation shows some insights that have yet to be employed by most online publishers...

  5. SearchDay | Maintaining Your Image in the SERPs

    This is indeed an interesting partnership as yellow pages publishers attempt to transition their business online and YouTube continues its attempt to bring home the bacon for Google.â””Weâ””re pleased to be the first .

  6. For Local Search, It's All About the Online-Offline Gap

    I can do everything: create our AdWords campaign, choose the newspapers and stations, upload radio spots, negotiate with publishers, see and hear our actual ads, and track performance down to the city level with Google Analytics," said GolfNow...

  7. SearchDay: Oil and Water? SEOs vs. Content Owners

    Google getting closer to peer reviewed network Aug 7, 2008 New enhancements on the Google content network 8/07/2008 05:01:00 AM ---Quote--- Today we're announcing some key enhancements on the Google content network (partner sites for which we...