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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. What drives this explosive growth is that both...

  2. Mobile Search Discovers a New Path: mobilepeople

    Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...

  3. SearchDay | Before You Start Link Building

    Microsoft, hakia Launch Contextual Ad Networks Posted by Nathania Johnson May 21, 2009 Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad...

  4. Microsoft, hakia Launch Contextual Ad Networks

    Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also launched their contextual ad network, dubbed CONTEXA. The path to this promise goes through enhancements to both...

  5. YieldBuild Launches Premium Text Advertising Program

    We are also thrilled to be able to grant qualifying publishers access to Microsoft's contextual ad network. We are excited to offer our YieldBuild publishers this new program which is sure to improve their ad revenue potential," said YieldBuild CEO...

  6. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box...

  7. Marchex Consolidates Ad Platforms

    Lat49 – an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps It provides small- and medium-sized businesses the opportunity to reach local customers directly...

  8. SearchDay: Google AdWords Editor a Great Tool for Content

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsTime is money, and these two tips will free up many moneymaking hours for you. Google "Friend Connect" to Make Advanced Social Features Easily AvailablePosted by...

  9. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  10. Search Marketers' Wish Lists

    Microsoft Signs WSJ Digital for Contextual and Search Ads, ClickZ News In terms of my biggest wish of all, I'd like full transparency from all publishers/networks – to know exactly where my money is going at all times.

  11. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Initially the service was intended mainly to help Web site publishers make money on...