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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers. Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  3. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how sponsored content is presented to consumers online and in mobile apps. While it’s unclear how much momentum there is at the FTC...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Step 2: Monitoring Publishers Most publishers aren't going to give you analytics access to measure your performance. This basic tool can be very helpful when you are dealing with publishers that don't have widgets that track such stats, or a large...

  5. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and real-time bidding. He said that Bing Ads comes to SES to meet customers as well as advertisers and new learners.

  7. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    Cutts highlights the importance of truly unique content by reminding marketers and publishers that Google is looking for added value. The challenge for smaller companies and publishers, however, is that brands have an inherent advantage with “lots...