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  1. Google Looks at New Frontiers in Display Advertising Measurement

    And by attracting new advertisers with more valuable ads, it will help online publishers earn more money from their online content. Agencies and advertisers will be able to test multiple creatives and media plans, and immediately tweak them to...

  2. It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends

    A few years ago, some creative AdSense publishers used to place pictures in front of the ads to help increase CTRs, but this become against the Google AdSense terms and conditions. We ask that publishers not line up images and ads in a way that...

  3. Google Adds Display Ads to AdSense Link Unit Pages

    When online publishers use AdSense, they have an option to utilize link units. Advertisers may bid on these display ads on a cost-per-impression (CPM) and cost-per-click (CPC) basis. If there are no relevant image ads for the content, no image ad...

  4. SearchDay | Small Business Site Architecture

    Google Reaches Agreement with Authors, Publishers for Book Search Posted by Nathania Johnson Oct 28, 2008 Google has reached an agreement with the Authors Guild and the Association of American Publishers (AAP), which represented a broad class of...

  5. SearchDay | The Organic and Paid Balancing Act

    Publishers will also be able to sort by . The next steps will be for national advertisers and ad networks to serve ads that are actually useful and actionable for local users. The Future of Online Ads: Location, Location, Location VERTICAL SEARCH...

  6. DoubleClick Mobile Integrates with Mobile Ad Networks

    We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers. This integration is a great example of how DoubleClick is...

  7. The Video Search Revolution will be Contextualized

    Digitalsmiths currently works solely with publishers and ad networks. VideoSense is an ad-matching and video indexing system that helps advertisers target audiences. With the onset of DVRs and concerns over the slowing ad click rates, companies...