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Publishers Advertisers Contextual Advertising

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  1. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. What drives this explosive growth is that both...

  2. Mobile Search Discovers a New Path: mobilepeople

    Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...

  3. ABCSearch Acquires and Rebrands as Advertise.com

    They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads. We launched Advertise.com to provide advertisers and publishers a new value proposition...

  4. YieldBuild Launches Premium Text Advertising Program

    We are also thrilled to be able to grant qualifying publishers access to Microsoft's contextual ad network. We are excited to offer our YieldBuild publishers this new program which is sure to improve their ad revenue potential," said YieldBuild CEO...

  5. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Google announced last week that it will offer a search box to mobile Web publishers to plant on their sites and share revenue from search...

  6. Google Buys Russian Ad Agency for $140 Million

    Begun serves up contextual ads. This agreement will result in better search results and more relevant advertising for our Russian users and publishers. Google is very committed to giving Russian users, advertisers and partners the best possible...

  7. Marchex Consolidates Ad Platforms

    Lat49 – an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps It provides small- and medium-sized businesses the opportunity to reach local customers directly...

  8. SearchDay: Google AdWords Editor a Great Tool for Content

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsTime is money, and these two tips will free up many moneymaking hours for you. Google "Friend Connect" to Make Advanced Social Features Easily AvailablePosted by...

  9. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  10. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.