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  1. FTC Giving Native Advertising a Closer Look

    Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers' websites and mobile applications.

  2. Google Buys Meebo in an Effort to Beef Up Google+ Engagement

    They work with advertisers and publishers to help them engage with users and stay connected for longer periods of time. In their blog post acquisition announcement, Meebo wrote, “Together with Google, we’re super jazzed to roll up our sleeves and...