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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Ad exchanges: Within the RTB ecosystem, this is the...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. Content publishers no longer control how and when their audience will consumer...

  3. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    With the availability of this data in one platform, it helps not only advertisers, but also second-tier publishers to better market their advertising product. With "Channel Connect," Marin's latest product feature, businesses are able to easily...

  4. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This basic tool can be very helpful when you are dealing with publishers that don't have widgets that track such stats, or a large amount of content outreach going on. Step 2: Monitoring Publishers Most publishers aren't going to give you analytics...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and real-time bidding. While many companies were at SES to network, the staff at this search platform and data...