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  1. Groupon Counters Google Offers By Hiring Exec. Who Worked On Their Local Offerings

    Groupon reported Georgiadis "drove sales operations across regions and channels and the global technology teams that commercialize Google's products such as AdWords, AdSense and display among advertisers and publishers.

  2. Kentucky Mom Cooks Up Metadata Recipe For Increasing YouTube Partner Revenue - Can Your Mum Do That?

    Using the computer game review video as an example, if your video is simply called "Halo Reach Review" you are limiting the inventory advertisers can identify via AdSense. Because as Betty demonstrates, savvy game publishers want to reach the...