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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers. Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and...

  2. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Video is a powerful way to reach audiences both for...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers. This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile...

  4. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    What drives this explosive growth is that both publishers and advertisers win – the former can expect better return on investment (ROI), the latter a better return on advertising spending (ROAS). Advertisers will not be able to use contextual or...