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  1. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. Advertisers can work with third-party attribution...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers. Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and...

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Video is a powerful way to reach audiences both for...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers. This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile...