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Publishers Advertisers Ad Exchange

  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers.

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    In particular, I think they'll leverage their access to Yahoo's significant display inventory and the Right Media Exchange to offer more controls for retargeting or display buys through AdCenter. The work that has been done will go a long way to...