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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers.

  2. Google Active View Format Gets Accreditation

    With DoubleClick and the Ad Exchange, they are in a great position to take viewability to the next level. For example, one customer doubled the percentage of viewable ads bought in the exchange from 35 percent to 70 percent using its Ad Viewability...

  3. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    In particular, I think they'll leverage their access to Yahoo's significant display inventory and the Right Media Exchange to offer more controls for retargeting or display buys through AdCenter. The work that has been done will go a long way to...