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  1. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. Advertisers can work with third-party attribution...

  2. Mobile Advertising Measurement: Winning the Long Game

    As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables you to modify your campaign and get the greatest return on your ad spend.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad exchanges: Within the RTB ecosystem, this is the connector between advertisers and publishers. Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  5. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Publishers and advertisers have purposefully deceived consumers for decades with ads meant to look, act and feel like editorial. The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers...