Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will...
Publishers could quickly post the ads and get paid via AdSense when a user clicked through and converted. The Google Affiliate Network let advertisers buy and track affiliate ads on a cost-per-conversion basis.
From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
Video is a powerful way to reach audiences both for publishers and advertisers. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers.
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our...
Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and “real time bidding”. He states that Bing Ads comes to SES to meet customers as well as advertisers and new...
The ads use Google's AdSense program to deliver contextually relevant ads to individual websites; publishers get paid based on user clicks or impressions. We work with a number of top publishers to help them monetize their content through AdSense...
This shift, in combination with deeper knowledge of mobile purchase behaviors, will mark the tipping point for publishers, agencies, and companies as they more effectively monetize their mobile ad strategies with this high-value, ready-to-buy...
Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass. For certain brands and publishers, it is important to enable and encourage image sharing.
Description: A free media planning tool that helps advertisers identify publishers and specific ad placements where their target audience is when browsing online. Media planning tools allow marketers to input specific demographics or interest-based...
Google mitigated the issue by offering publishers to “…receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools.
Skype advertising is integrated with the Microsoft Advertising platform, and Skype ads are on par with the rest of Microsoft publishers, according to Venkatachalam. Advertisers including Groupon, Universal Pictures and Visa occasionally appeared in...
Surveyed participants were reported to be advertisers, publishers, and brands. A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012.
In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers. This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile...
One of the best techniques is harvesting the string query data that publishers get from their referral URLs. Publishers use that data to see which keywords brought searchers to their site, and it’s been helping them optimize their content for years.
More than 120 advertisers and agencies and 80 publishers in 28 countries have conducted digital campaign measurement with comScore’s vCE, which received MRC accreditation in August for campaign verification.
We'll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers). In part, Google's TV effort was slow to attract new advertisers and more partners to the platform.
The latter utilizes GPS but is at the mercy of whatever app publishers are collecting and passing along to ad networks or ad servers. Why target all users that step within a defined geographic boundary, when these emerging data sets can further...
The challenge for smaller companies and publishers, however, is that brands have an inherent advantage with “lots of signals. Still, said Cutts, smaller publishers can succeed. Cutts highlights the importance of truly unique content by reminding...
What drives this explosive growth is that both publishers and advertisers win – the former can expect better return on investment (ROI), the latter a better return on advertising spending (ROAS). This type of technology is already available to...
