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Publishers

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  1. Your Job Is to Make Google Look Good

    Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to the visitors to the pages of their site.

    Published
  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Many publishers charge per impression (typically a CPM, or cost-per-thousand impressions). User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  3. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. With the rise of multi-device usage, it is not always...

  4. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site. Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any...

  6. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Twitter declined to say how an algorithm will affect how publishers’ stories are distributed. From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most...

  7. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Their tongue-in-cheek self-description is a humorous shot at the sensational content that many publishers crank out in the hopes of becoming the next viral sensation on line. An often overlooked but critical part of content marketing is the headline.

  8. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image: The search marketing community is one that can be defined by the topics we write about and share with our colleagues.