While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda updates that took place before this happened. The point of the above outline is to show that the site owner went...
As the interest for native advertising continues to grow, AOL is helping "brands become publishers. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
People are publishers and, as Google evolves, people and the content they produce are beginning to be prioritized by the search engines. This has been driven by technological and algorithmic advancement and has changed the way we produce and...
Publishers Want Contributors The funniest thing is that publishers want contributors more than they want guest authors. Publishers are looking for ways to scale their content and revenue in a cost-effective manner.
Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for many web publishers. While Cutts was focused on links, this concept really applies to the entire web strategy of many different publishers for whom SEO or...
For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. Publishers went back to print material.
This makes it even more critical that publishers set up authorship, linking their online content to their Google+ account. This high percentage of authors who have gone through one of the two steps to establish authorship suggests the importance to...
The law had been greatly revamped from the initial proposed law, which would have allowed publishers to charge licensing fees to search engines for the right to publish short snippets from their sites, such as the short snippets that appear in...
Most other major publishers don't have the level of science, investment, and platform engineering that we do," Burke said. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features.
Pair access to these goods with the innate desire for free stuff, and you have a match made in heaven – publicists can motivate publishers to provide coverage while the publisher walks away with free gear.
Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. Mohan thinks the industry will shift over the next year to emphasize viewability, and says Google's publishers have been excited about Active...
As part of the Google team, this continues to be our focus, but we want to best serve mobile and desktop publishers moving forward," reads the note. Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
RG: All successful Internet publishers operate this way to some degree. Yet, many people are still trying to figure out exactly how social plays into their search strategy. Where are things headed? What rightful place does social has in the search...
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving...
Publishers could quickly post the ads and get paid via AdSense when a user clicked through and converted. The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers.
The concept of brands becoming and acting more like editorial publishers is becoming more evident, as organizations opted to do what the media is doing, focusing on what is actually happening real time in the news.
From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
Video is a powerful way to reach audiences both for publishers and advertisers. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers.
That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. My last article provided the top five arguments for implementing a tag management...
