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Publishers

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  1. Google Active View Format Gets Accreditation

    Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. Mohan thinks the industry will shift over the next year to emphasize viewability, and says Google's publishers have been excited about Active...

  2. Top 5 Reasons Against Implementing a Tag Management Solution

    That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. My last article provided the top five arguments for implementing a tag management...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    Later on, when I asked him about how publishers can help themselves he said: First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and “real time bidding”. At SES New York, networking was a major priority for most of the attendees.