Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. Mohan thinks the industry will shift over the next year to emphasize viewability, and says Google's publishers have been excited about Active...
As part of the Google team, this continues to be our focus, but we want to best serve mobile and desktop publishers moving forward," reads the note. Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its...
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
RG: All successful Internet publishers operate this way to some degree. Yet, many people are still trying to figure out exactly how social plays into their search strategy. Where are things headed? What rightful place does social has in the search...
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving...
Publishers could quickly post the ads and get paid via AdSense when a user clicked through and converted. The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers.
The concept of brands becoming and acting more like editorial publishers is becoming more evident, as organizations opted to do what the media is doing, focusing on what is actually happening real time in the news.
From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
Video is a powerful way to reach audiences both for publishers and advertisers. This means publishers should find ways to create personalized digital video experiences for their viewers, visitors, and advertisers.
That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. My last article provided the top five arguments for implementing a tag management...
Michael Bayle, Senior VP and General Manager of Mobile, ESPN, talks about the future of mobile and what it means for large media publishers. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
Later on, when I asked him about how publishers can help themselves he said: First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.
Outreach is a very individual process – outreachers sit on the Internet all day pitching different publishers. Think about it: an outreacher spends all day contacting different publishers. Besides being scary, outreach teams are a breeding ground...
Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and “real time bidding”. At SES New York, networking was a major priority for most of the attendees.
Analyze the Content Performance of Publishers With Which You Want to Place Content A lot has changed in the search engine optimization (SEO) industry during the past year. Panda and Penguin, Google's major algorithmic updates targeting thin content...
An RSS Reader of Key Publishers – this RSS list helps supplement what I find on Twitter and in Google Alerts. Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular.
But publishers are suffering from infographic overload and are tired of cold email pitches. This is a net positive since most content on the web sucks. It should come as no surprise that this seismic shift in content attitude among marketers is in...
Ten companies have already implemented the Google sign-in, including publishers USA Today and The Guardian, restaurant guide OpenTable, Flixster, Fitbit, music sharing sites Shazam and TuneIn, discovery sites Banjo and Fancy, and Beautylish.
There is some truth to this, but smart publishers need to understand that to get, they must also give. Each year SEO experts profess that SEO, as we knew it, is dead. They describe how the old tactics don't work and introduce new concepts formed...
This tidal shift gives local marketers, multi-location brands and the agencies, publishers, aggregators and resellers they work with a chance to climb into the driver’s seat and capitalize on this immense opportunity.
