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Publisher Sites Placement Targeted Campaigns

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  1. Placement-Targeted Campaigns: Taming the Beast

    According to Google, a new placement-targeted campaign starts out with a low quality score – an intentional "demerit" designed to inhibit "spammers" from deluging AdSense publisher sites with low-cost, low-quality ads.

  2. Content Ad Campaign Keyword Strategy Revisited - Part 2

    The number one reason why content advertising campaigns fail is that ads frequently appear on untargeted, irrelevant publisher pages. You can target Web sites for ad placement more precisely by including a small number (20-40) of keywords in your...

  3. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Yahoo to Allow Publishers to Improve its Search...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    Matt Williams, VP of Prominent Placement, concurs by saying you should create country-specific, regionally-targeted, even demographically targeted, Latino-oriented campaigns. Rafael Jiménez, general manager of the advertising and publisher group...

  5. Ask.com To Power Lycos Search & Search Ads

    Advertisers bid for placement through Ask.com's automated open-auction system that also allows marketers to manage and optimize campaigns on Ask.com and its publisher network. Ask.com sites include Ask.com US (www.Ask.com), Ask.com Deutschland, Ask...

  6. Ask the Search Engine: Paid Placement vs. Paid Inclusion

    E-Publisher Wins a Big Round. What's the Difference Between Paid Placement and Paid Inclusion? Paid Inclusion, or pay for inclusion (PFI) is a different model than pay for placement. Paid placement, or pay for placement (PFP) is a model whereby...