While the immediacy of physical location may not be as important to a tablet user, location is an essential contextual element that should drive relevancy in everything from ad creative, to targeting strategy.
They get there through advertiser search data and contextual search data. But when that data is procured through an advertiser's site or a publisher's site they are happy to put it to use. However they do allow there to be intra-publisher...
By providing marketers with a single entry point to data from all three sources, LucidMedia intends to boost its contextual targeting offer, the company said in a statement, without providing specifics on the deals.
Today, AdWords and display coexist primarily in the content network where advertisers can place image (and some rich media) through contextual targeting. It's simply content they need to monetize like any publisher.
Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...
So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. The name of the game will be landing publisher and carrier deals: For the latter, Microsoft recently became the search provider for Verizon...
Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.
Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads on the publisher's site target the keywords that the visitor came in on. The ad also offers the ability to search within the...
Today, Yahoo announced that Right Media Exchange will feature LucidMedia's patented ClickSense contextual advertising. LucidMedia's ClickSense technology will significantly help increase the prospective yield of a publisher's available inventory...
Contextual ad placement can be effective in search where a query can serve as a proxy for user intent. But this is a minimal effect compared to pull-based targeting, where contextual ads can really shine.
Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In one case the context is a web site publisher's page, and in the other, the context is a search-engine-supplied page of search results.
When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...
As currently drafted, the proposed principles would apply to contextual advertising, which we define as advertising that is provided in response to the current activities of a user. In essence, then, our contextual advertising allows for the...
SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Yahoo to Allow Publishers to Improve its Search...
My column on Google AdWords placement-targeted campaigns exposed a mystery: rejected AdSense publisher sites. AdSense publisher sites) don't seem to be available to display placement-targeted ads. Go to your placement ad group.
If a publisher has specified that a strip of four AdWords ads should appear in a banner at the bottom of a page, placement-targeted ads will muscle the other ads off the ad unit and be displayed big and bold.
Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Rather than view AdSense as a way to earn a few percentage points of additional...
That Google's going to game-change the contextual ad business with banners next year I see the search engines spending more of their R&D money on contextual advertising. That Microsoft will make money from its publisher deals, and not from...
The Publisher Opportunity in Search and Contextual, Part 1, ClickZ Experts Don't Worry About That Economic SlowdownThe search ad marketplace “sky” won't fall when our economy slows or possibly kicks into a recession this year.
