SEO News

Publisher Contextual Ad

RSS
  1. Mobile Search Discovers a New Path: mobilepeople

    Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g.time of day, seasonality, and the granular business attributes that approximate users' real-life complex...

  2. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. The name of the game will be landing publisher and carrier deals: For the latter, Microsoft recently became the search provider for Verizon...

  3. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  4. Chitika Sees 200% Growth in Premium Ads for 2008

    Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads on the publisher's site target the keywords that the visitor came in on. The ad also offers the ability to search within the...

  5. What Can TV Learn from Search?

    Contextual ad placement can be effective in search where a query can serve as a proxy for user intent. But this is a minimal effect compared to pull-based targeting, where contextual ads can really shine.

  6. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In one case the context is a web site publisher's page, and in the other, the context is a search-engine-supplied page of search results.

  7. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  8. Google Responds to FTC's Self-Regulatory Principles

    As currently drafted, the proposed principles would apply to contextual advertising, which we define as advertising that is provided in response to the current activities of a user. In essence, then, our contextual advertising allows for the...

  9. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  10. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Yahoo to Allow Publishers to Improve its Search...

  11. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Rather than view AdSense as a way to earn a few percentage points of additional...