SEO News

Publisher Ad Targeting

  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For many brands and advertisers, this means a major re-tweaking of your publisher focus. This revelation affects everything from targeting strategy to mobile ad creative. While the immediacy of physical location may not be as important to a tablet...

  2. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...