Rel=author and rel=publisher tags are probably (IMHO) the first in a series of standardized "tags of authority association", but beyond these webmaster defined signals are a wealth of corroborating signals of expertise and trust in an entity's...
It's up to every publisher to make the decision in how they make that transition in a way that makes most sense for them," he added. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
Five years ago, we launched the Meebo Bar to bring community, engagement, and revenue to publisher sites. On June 6 the Meebo Bar will stop loading on publisher sites and three weeks later the dashboards will become unavailable.
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
APE, (Author, Publisher, Entrepreneur) Well, APE is a book that talks about how to be an author, publisher, and entrepreneur, and so the self-total is that you would be an effective self-publisher," Kawasaki said.
By now, some may be thinking “I get that as a brand I am now a publisher. The Brand as a Publisher All these changes can be summarized with a single phrase – one that we have heard echoed repeatedly over the last several months: the "brand as a...
So if the "business as publisher" is going to be successful in a similar way, they need to understand this culture and rapidly adopt it. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Rel=Publisher and Rel=Author With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search...
This could even hurt the publisher of the content. First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.
In order to truly be effective at persuading a publisher to work with them, outreachers need to believe what they are selling. Lost publisher contact details – which if lost could result in your team prospecting the same site over and over again.
Just about every major publisher now sells ads via RTB – which may be the most important point of all for search marketers to know. RTB extends the bidding process that makes SEM so efficient to the display world.
No, but you can link your Google+ Page (Business Page) to your website using the rel=publisher markup. Benefits of using rel="publisher" Believe it. If you aren’t on Google+, you're on the path to irrelevance.
Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series, spoke about both keynote speakers during an interview last month at SES London 2013. The leading event for experienced marketing and...
Become a publisher: Think like a publisher, act like a publisher, become a publisher. Evergreen: Original, unique to the publisher, timeless, and always relevant. Odden also cited another Econsultancy/Outbrain Content Marketing Survey Report, in...
This is a practice that can a publisher banned all on it own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link penalties or new algorithms...
And for Mike Grehan, publisher of Search Engine Watch and ClickZ, and producer of SES Conference Search Engine Watch is the leading publication of its kind online. Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert...
When grouping annotations the publisher has to pay attention to the description text in each of the annotations in the group. In a grouped annotation featuring iterations of the same product, the publisher can limit the full description to the...
With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as speakers, SES London 2013 is shaping up to be Europe’s leading digital marketing event,” said Mike Grehan, publisher of Search Engine Watch and ClickZ and...
If the printed catalog has page numbers in it and the publisher simply removes blank pages, the page numbering will be off. The iPad 2 screenshot above illustrates why it isn't a good idea for a publisher to simply upload the company’s print...
The publisher has to manually remove duplicate images from each individual product annotation in which they appear or alter the Google Shopping Feed to remove duplicate images. It is important for the publisher to clean up their Google Shopping...
