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  1. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    Additionally, the test reveals that Google usually doesn't take all the information from a publisher's website when it provides step-by-step instructions, as only 59 out of 276 examples of step-by-step instructions in the test provide complete...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Target the Content to the Readership of the Publisher, Not the Brand. Always have something to offer the publisher that they can’t get elsewhere (not money - unless the link contains a nofollow attribute and is clearly labelled as sponsored...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] fix one-off inaccuracies on publisher sites? How long does it take for publisher sites to update my information? Which publisher relationships are direct? Choosing a local search automation vendor can be a complicated and...

  4. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Approaches to advertising fall into two general categories: long-term campaigns...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor, hardware developer and publisher. By being customer-centric, continuously optimizing and innovating...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    I've loved every moment working as publisher with Incisive Media, but I'm a marketeer at heart and the call is loud. And while no longer serving as group publisher for the brands, he will still be writing as a regular contributor to ClickZ and...

  7. Influence the Influencers: The Magic of Co-Created Social Content

    The competition for a devoted audience continues to increase, while the brand publisher is forced to do more with fewer and fewer resources. Much is hyped about the value and "magic" of social media marketing.