As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm...
So how do you really think like a publisher? Think Like a Publisher? Think like a publisher" is the motto of the year, she said. You don't just wake up one day and become publisher though. The Changing Face of SEO
Contributors are also more likely to help promote their stories –which is of real financial value to the publisher. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
Brands that have verified Google+ accounts can capture side rail real estate for brand terms by utilizing rel="publisher". For more information on how to set up your publisher profile, check out this Google+ starter guide.
It is about how your motivations express themselves as a web publisher. This may or may not be the best thing for you to consider for your website. You need to evaluate that risk for yourself, and neither the author, nor Search Engine Watch, can be...
Dan Schwabel, bestselling author of the book Me 2.0 and publisher of the Personal Branding Blog, said it best: "If you want to be known for everything, you'll be known for nothing. So Google yourself first.
When people talk about Penguin's evolution and discuss guest blogging and Google publisher paranoia, it's important to remember that we're talking about Point 1 above. For several months now debate has continued about the merits of guest posting...
For many brands and advertisers, this means a major re-tweaking of your publisher focus. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can...
Pair access to these goods with the innate desire for free stuff, and you have a match made in heaven – publicists can motivate publishers to provide coverage while the publisher walks away with free gear.
Rel=author and rel=publisher tags are probably (IMHO) the first in a series of standardized "tags of authority association", but beyond these webmaster defined signals are a wealth of corroborating signals of expertise and trust in an entity's...
It's up to every publisher to make the decision in how they make that transition in a way that makes most sense for them," he added. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
Five years ago, we launched the Meebo Bar to bring community, engagement, and revenue to publisher sites. On June 6 the Meebo Bar will stop loading on publisher sites and three weeks later the dashboards will become unavailable.
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
APE, (Author, Publisher, Entrepreneur) Well, APE is a book that talks about how to be an author, publisher, and entrepreneur, and so the self-total is that you would be an effective self-publisher," Kawasaki said.
By now, some may be thinking “I get that as a brand I am now a publisher. The Brand as a Publisher All these changes can be summarized with a single phrase – one that we have heard echoed repeatedly over the last several months: the "brand as a...
So if the "business as publisher" is going to be successful in a similar way, they need to understand this culture and rapidly adopt it. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
Rel=Publisher and Rel=Author With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search...
This could even hurt the publisher of the content. First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.
In order to truly be effective at persuading a publisher to work with them, outreachers need to believe what they are selling. Lost publisher contact details – which if lost could result in your team prospecting the same site over and over again.
Just about every major publisher now sells ads via RTB – which may be the most important point of all for search marketers to know. RTB extends the bidding process that makes SEM so efficient to the display world.
