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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. Media mentions allow you to give your content marketing efforts wings, enabling both increased brand awareness as...

  3. Twitter Speak From @ to Z – Terms & Definitions

    This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion...

  4. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Take stock of your web copy and recent social media content. It includes everything from blog posts, articles...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  6. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    The press release lifeline streams through the veins of search engines and flows into social media. Let's not forget the social media intersection of press releases. While most of the companies using PR Newswire (and our competitors) are doing so...

  7. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising...

  8. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. He goes on to say, "these are the kinds of social media programs that would count as social...

  9. Guy Kawasaki Talks Content Marketing, Social & Google+

    I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE". You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new...