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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof Another way to prove that the content on your own website is original is to publish it before it is published elsewhere and use clear authorship markups that establish that it...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    There are several key ingredients that make this social media campaign so incredibly effective. It is important to note that social media was used to tell the story, rather than serving as the vehicle for connecting with customers.

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Through the principle of six degrees of separation, you can find how you may actually have influential reporters or media...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. The most-shared mainstream media included content from Forbes, The New York Times and The Wall...

  5. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...