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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Through the principle of six degrees of separation, you can find how you may actually have influential reporters or media...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. The most-shared mainstream media included content from Forbes, The New York Times and The Wall...

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Social Media Today: Widely read by a cross-section of industry professionals. Reputable syndication networks always have a link that points to the where the article was originally published. Business2Community: Their posts are almost always further...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. Should a blog post be published on your blog or on a blog...

  6. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Look at other ways to grow, such as influential sites that can send relevant traffic to your site, leveraging social media to scale link-building, and even online PR efforts. The amount of content being published every day has reached record levels...