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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This is the first time we’ve given the industry and the marketplace a sense of specifically how...

  2. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Being active on social media and generating a high level of social proof Another way to prove that the content on your own website is original is to publish it before it is published elsewhere and use clear authorship markups that establish that it...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    There are several key ingredients that make this social media campaign so incredibly effective. It is important to note that social media was used to tell the story, rather than serving as the vehicle for connecting with customers.

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    PR agencies closely guard and nurture their media contacts list, building these relationships over time to help their clients. Through the principle of six degrees of separation, you can find how you may actually have influential reporters or media...

  6. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. The most-shared mainstream media included content from Forbes, The New York Times and The Wall...