It will also help you avoid a paper trail where you may unintentionally say something that offends the journalist enough to publish it. This is not really surprising, considering how the explosion of the internet and digital media has...
Every university has an alumni association with its own dedicated website, and nearly all publish an alumni news section with notes about the accomplishments and milestones of former students. Alumni associations are generally news-starved and will...
I think there's a revolution about to happen where people are no longer gonna listen to gatekeepers, no longer try to just suck up to gatekeepers and will just take control of their careers, their writing careers, and just write and publish by...
Hubspot offers a great social media planning calendar which allows you to input the date and time you would like to publish articles for particular social sites, and will auto calculate the number of characters in your post.
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
Both require being present in social spaces, good keyword research, having a nimble place to publish your content, as well as have a quick process for approval The bottom line is that marketers need to apply this line of thinking in the way they...
Content marketing has grown in importance in today's search environment and even the best marketers know that just because you publish it doesn't mean people are going to engage with it. SEW spoke with BOTW president and founder Greg Harnett about...
Consistently publish value-charged content and engage with your online communities Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile...
With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information, offers, and photos appear online. At SES New York, networking was a major priority for most of the attendees.
In order to be successful, make them content-rich (don't publish thin award pages, add lots of original content), invest in design to establish trust and credibility for your awards, and do targeted outreach.
Inviting authoritative authors to publish on your site Believe it. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming...
Publish consistently on a regular basis. Building identity around top content is now an integral part of a strong digital marketing strategy. As the industry buzzes about changes afoot with Author Rank, it has become impossible to ignore for...
This shift of focus to content creation (and content marketing) has created a misconception in the minds of some website owners that just because they publish content regularly on their website or blog that their SEO is taken care of.
Google receives thousands of requests from law enforcement authorities to hand over user data, and while the firm was one of the first to publish transparency reports, it took until today for Google to work out a way to publish statistics about...
Most marketers publish infographics (IGs) as a stand-alone page with a giant graphic, some introductory text and an HTML code embed box. This is a net positive since most content on the web sucks. It should come as no surprise that this seismic...
Now it’s time to publish your content and give it a gentle shove out the door. The overall framework for the checklist is simple: Plan and produce content with marketing in mind; publish content with SEO and inbound marketing in mind; and track and...
Unlike Facebook however, Google promises only to publish such information with specific user permission. Google has announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect...
To get a journalist’s attention, press releases need to get a journalist’s interest and engage that journalist enough to publish it. SEO professionals who look at press releases as a way to garner links are missing the point.
Breaking news score, which is measured as the ability of the news organization to publish a story soon after the event has occurred. Editor's Note: See Update/Correction below. What is the secret of ranking well in Google News?
Publish relevant local content to spark engagement: Providing customers with interesting, authentic, location-based content will go a long way toward garnering customer loyalty and repeat page interactions.
