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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  3. David Meerman Scott on The New Rules of Marketing and PR

    He is also the former marketing VP of two publicly traded technology companies. Yet companies continue to use traditional means of marketing. It sounds logical in theory, and many companies are experimenting with some of these guidelines.

  4. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    Scott was the vice president of marketing for two publicly traded technology companies and Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.

  5. comScore Ranks Yahoo! Finance as Top Financial News Site

    Check out your favorite financial news site, search for a couple of publicly traded companies, and see how many press releases you can find in the results. Yesterday afternoon, comScore announced the latest rankings in the financial news and...

  6. Google CEO Maps Missions, Stays on Message

    That old business model supported a lot of proprietary protocols that required companies to hire lots of people to build and sell technology products.The new model, according to Schmidt, is the idea of data on servers in a non-proprietary world...

  7. Ask Jeeves CEO: "We Are Focused on Core Search"

    These are important companies whose development surely relies to some extent on having a leading team of specialists in search technology and online advertising. Those same people also like stock options, which is another advantage startups have...