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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange Commission (SEC) allows publicly traded U.S.companies to distribute financial information via social media...

  3. Facebook Privacy Lawsuit Seeks $15 Billion

    The suit arrives as Facebook looks to begin life as a publicly-traded company. Facebook was hit with a $15 billion privacy lawsuit hours before its initial public offering (IPO), which valued the firm at more than $100 billion.

  4. David Meerman Scott on The New Rules of Marketing and PR

    He is also the former marketing VP of two publicly traded technology companies. Along came the Internet and the World Wide Web. The rest is history.and the present and the future. Marketers have many new tools to reach consumers, from web sites to...

  5. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    Scott was the vice president of marketing for two publicly traded technology companies and Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.

  6. comScore Ranks Yahoo! Finance as Top Financial News Site

    Check out your favorite financial news site, search for a couple of publicly traded companies, and see how many press releases you can find in the results. Yesterday afternoon, comScore announced the latest rankings in the financial news and...

  7. Google CEO Maps Missions, Stays on Message

    While failing to go into specifics, Schmidt stated "I think we will eventually do everything you suggest.Sullivan also took issue with how much of a black box Google's financials are, despite them being a large publicly-traded company.