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  1. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    The suit alleged violations of the Wiretap Act, California's Right of Publicity Statute, California's Unfair Competition Law, and others, including breach of contract and commercial misappropriation. A lawsuit against Google over their universal...

  2. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    In this case, all publicity is not good publicity, especially for a company asking clients to trust their judgment in representing the brand in front of potentially millions of online viewers. It's an advertising campaign with all the subtlety and...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Today's social media darlings, TwitterChats and Google Hangouts, make it easier to get in the limelight and create on-going social publicity in real-time. SES Speaker Michelle Stinson-Ross, co-host of #SocialChat with Alan Knecht, took a deep dive...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    If you're publishing a group interview, you've got some level of built in publicity and link opportunities with everyone who participates. It appears that the link potential is high (many opportunities exist with video security companies that you...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Getting the most visibility, publicity and exposure is key with any social media network, so taking timing into consideration will leverage maximum. Companies and organizations breaking news via a tweet is the new “normal” of public relations...

  7. 22 Facebook PR Secrets Every Community Manager Should Know

    The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...

  8. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    They may not be as authoritative as larger Ivy League schools or major universities, but they’re generally more receptive to outreach and more appreciative of any press or publicity they get because they often don’t get much as the big schools.