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  1. Social Customer Service Secrets to Avoid Negative Search Results

    As a means to minimize the chances of exploding a can of bad publicity worms over the Internet, take complaints offline as quickly as possible. Search results beware and be aware, customer service is part two of the social media revolution.

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). You're telling people that you will be creating publicity material that features...

  3. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    The suit alleged violations of the Wiretap Act, California's Right of Publicity Statute, California's Unfair Competition Law, and others, including breach of contract and commercial misappropriation. A lawsuit against Google over their universal...

  4. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    In this case, all publicity is not good publicity, especially for a company asking clients to trust their judgment in representing the brand in front of potentially millions of online viewers. It's an advertising campaign with all the subtlety and...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Today's social media darlings, TwitterChats and Google Hangouts, make it easier to get in the limelight and create on-going social publicity in real-time. SES Speaker Michelle Stinson-Ross, co-host of #SocialChat with Alan Knecht, took a deep dive...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...

  7. Linkable Asset Strategy: How to Pick & Prioritize Assets

    If you're publishing a group interview, you've got some level of built in publicity and link opportunities with everyone who participates. It appears that the link potential is high (many opportunities exist with video security companies that you...