Todd Friesen joins Performics, as Director of SEO, part of Publicis Groupe's search marketing division. Lots of changes in management over the last week at some top companies. Twitter announced a new CEO, Dick Costolo, as founder Evan Williams...
Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe. The impact of social networks on the purchase behavior of American consumers is growing steadily.
Maurice Levy, chairman and CEO of Publicis Groupe The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo!
VivaKi, the Publicis Groupe operation that encompasses Starcom MediaVest Group, Zenith Optimedia and Digitas, will be among the first agencies to use Admira to help its clients plan and buy media when Admira rolls out later this year.
Google Sells Performics to Publicis Groupe Posted by Kevin Heisler Aug 6, 2008 Google has sold its Performics search marketing business to the Publicis Groupe. The business will report into Curt Hecht, president of Paris-based Publicis' VivaKi...
Google has sold its Performics search marketing business to the Publicis Groupe. Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics' growing business will benefit from being part of it," said Google...
Elsewhere in lunacy, Maurice Levy, the chairman and chief executive of agency giant holding company Publicis Groupe, added that the deal would be "very positive. Yahoo wants to be in bed with Google. Google wants to own the bed, the house, and the...
takes the biggest challenge facing marketers today-the need for hyper-personalization on a massive scale-and turns it into a scalable, direct opportunity for Publicis Groupe clients," said David Kenny, Managing Partner of Publicis Groupe VivaKi.
Google's success in moving beyond the "self-serve" model will depend on the buy-in not only of global ad agencies like Publicis Groupe, but the AAAA clients who drive their decisions. The Google Publicis Digitas alliance will shape the future of...
Google has also reportedly established a dedicated global account team for Publicis Groupe. Google CEO Eric Schmidt was in Paris this week to visit Maurice Levy, chairman and CEO of ad agency holding company Publicis.
It's all math and machines," said Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media. Search is all about math, right? Throw everything into a black box, let the ad management systems run, and you can forget about creativity.
