Twitter eyes TV, lands major advertising deal in run-up to IPO – Los Angeles TimesCiting a Financial Times report, Twitter has partnered with Publicis' Starcom MediaVest Group in a multi-year deal worth millions of dollars that will provide the...
The term “digital marketing agency” no longer applies to just the big guys like WPP or Publicis. Let’s drift back in time in just one area – social media. Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s focus...
Michael King (@iPullRank), SEO Manager, Publicis Modem, came up first with his presentation, “Tools for Pulling Rank – Nearly Every Tool You’ll Ever Need – EVER”. The ongoing SEO responsibility of attaining and retaining a productive organic search...
Michael King, SEO Manager at Publicis Modem makes a powerful point on the convergence of media and the need for integrated thinking. While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies...
Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients' websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and...
Publicis Buys Rosetta Publicis, a communications and advertising company based in France, acquired Rosetta, an interactive marketing agency. The world keeps spinning and the search industry never sleeps.
Publicis to Acquire Rosetta for $575M - ClickZ Here's a roundup of today's other search news and headlines from around the web. Industry Google Sites Accounts for 9 of 10 Searches Conducted in Latin America - comScore
Accusations of kickbacks from the estimated $1 billion ad spend Publicis sends Google were reported by TechCrunch earlier today. A TechCrunch source at Publicis requesting anonymity "estimates that in 2010 Publicis will run $1 billion in...
Todd Friesen joins Performics, as Director of SEO, part of Publicis Groupe's search marketing division. Lots of changes in management over the last week at some top companies. Twitter announced a new CEO, Dick Costolo, as founder Evan Williams...
IAd lacks the reach brands are looking for: Publicis exec - Mobile Marketer We're trying to take Google's core products and add a social component," Schmidt told Reuters. If you think about it, it's obvious.
Harnessing such platforms is inevitable for search marketing agencies, according to Performics, the search marketing arm of Publicis Groupe. The impact of social networks on the purchase behavior of American consumers is growing steadily.
Maurice Levy, chairman and CEO of Publicis Groupe The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. Department of Justice, urging them to approve the Microsoft-Yahoo!
Publicis to Buy Razorfish from Microsoft Posted by Kevin Newcomb Aug 10, 2009 Microsoft unloaded a potential conflict of interest today when it agreed to sell Razorfish to Publicis for $530 million. ErikQualman
Microsoft unloaded a potential conflict of interest today when it agreed to sell Razorfish to Publicis for $530 million. Publicis helped Google out of a similar situation last year when it bought Performics from Google.
Ayer's (later absorbed by Publicis) open contract, ad agencies were in the arbitrage business, maximizing the spread between what they were paid by advertisers and what they paid out to publishers. This industry is at once rewarding, innovative...
Microsoft, Publicis Form Ad Partnership; Is Sale of Razorfish Involved? Posted by Nathania Johnson Jun 30, 2009 Microsoft and advertising agency Publicis have formed a advertising alliance, according to ClickZ.
Microsoft and advertising agency Publicis have formed a advertising alliance, according to ClickZ. Google is also a partner with Publicis, with the companies having staff working out of each other's offices.
VivaKi, the Publicis Groupe operation that encompasses Starcom MediaVest Group, Zenith Optimedia and Digitas, will be among the first agencies to use Admira to help its clients plan and buy media when Admira rolls out later this year.
Google also sold the search marketing arm, Performics, to Publicis. It was one heck of a year for the search industry. The convergence of outside economic forces, a wild presidential election and the 2008 Beijing Olympics were all signs of an...
Google Will Not Kill the Agency Star, Says Publicis CEO Traditional advertising agencies have long been wary of Google. That's no surprise, really, when a company comes out of almost nowhere to change an entire industry.
