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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    The content should be announced in any newsletter type publications the company has, as well as featured at any events your company might be exhibiting or speaking at. It's been pretty clear to most SEO professionals for a long time, even before we...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could then use that data to track which publications drive the most performance. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality that puts the spotlight on...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    To be honest, most of those publications are hurting. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement. Pulizzi is also the founder of The Content Marketing Institute...

  5. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail and DNN Corp.give a glimpse into the sought-after content within the marketing industry, plus much more in...