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  1. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Statistic after statistic show that whether it's a mobile device, app, search result, press release, tweet, update, blog post or publication article, nobody clicks on boring! Instead of creating ads that look like editorial content, it's actually...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With an infographic, maybe your link target is a high-authority publication, so the incentive for them to link is an exclusive, as well as a graphic you've tailored for their particular audience. And even though that topic may have anemic search...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Editor’s Note: This post has been updated from its original publication to reflect changes to the Grants program announced by Google on January 25, 2013. To balance the interests of businesses who pay to advertise on Google search, your ads will...

  4. Ford Retains Confidence in Facebook Ads as GM Quits

    Based on unnamed sources, the publication reported that GM is stopping Facebook advertising. We've found Facebook ads to be very effective when strategically combined with engagement, great content and innovative ways of storytelling, rather than...

  5. A Few Lessons I Learned About Online Writers Down on the Content Farm

    Content farms prey on these people with ads promising residual income and guaranteed publication. Unfortunately, Suite101’s contract prohibited our reselling our articles after the exclusive publication period – something most of us were unaware of.

  6. SearchDay: Search Engine Optimization: Back to Basics

    AdGooroo Founder Authors Search Advertising Book Posted by Nathania Johnson Aug 19, 2008 Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising â”” How the Top 3...

  7. What's In Your Travel Tool Bag?

    The last category is perhaps the most frustrating, because while these pages arguably had valuable travel information at the time of publication, they rank only for the simplicity of the page, or exist on a dot-org or dot-edu domain with some age...