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  1. Influence the Influencers: The Magic of Co-Created Social Content

    According to Odden's research, there are more than 254 million blogs in publication. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in media such as The New York Times, and maybe even a TV appearance. For example, consider that you want to become a...

  3. How to Plan Effectively for Content Marketing in 2014

    A content plan, similar to an editorial calendar, guides the production of your publication schedule. We all know that SEO is evolving. Further, the relevance of high quality and frequent content around market position is critical.

  4. SES Conference & Expo Rebrands to ClickZ Live

    SEW's sister brand, SES Conference s marketing community, the new ClickZ Live conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.

  5. How to Turn Data & Creativity Into Great Content in 3 Steps

    Both big-data and real-time, algorithm driven tools drive the majority of content publication and syndication for the world's leading brands. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and...

  6. Using the Google Analytics Service Provider Report for Lead Generation & Insight

    For example, a publication like Search Engine Watch would probably want to know all of the different search and digital marketing companies that are reading it. It's great for finding sales leads and markets to target, troubleshooting and reviewing...