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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    An example of this is a science journal with very high standards for publication. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and reputation when rating websites and their pages.

  2. EU Commissioner Hints at YouTube Probe After Google Investigation

    SEW's sister publication, V3, has asked Google for a response, but it had not replied by the time of publication. The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust investigation into Google, he...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you are trying to create awareness and reach more people, you might be better served with publishing it on a larger online publication if yours lack the reach. It's becoming an important part of any organization's marketing mix and can have an...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    According to Odden's research, there are more than 254 million blogs in publication. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  5. How to Plan Effectively for Content Marketing in 2014

    A content plan, similar to an editorial calendar, guides the production of your publication schedule. We all know that SEO is evolving. Further, the relevance of high quality and frequent content around market position is critical.