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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Fresh Web Explorer: Although less useful at times this new tool from Moz can allow you to see the most recent content published by your influencer, or about them. Below we run quickly through the key information you can glean from public profiles:

  2. How to Plan Effectively for Content Marketing in 2014

    Web copy In the world of online marketing, doing public relations (PR) right is about understanding the "how," "when," and "where" of influential bloggers, reporters, and journalists. With 2014 just a few days away, and more brands and businesses...