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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Yet few companies actually use this secret weapon of business growth," Scott shares in his book. Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  3. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Driving messages deep into audiences and generating authentic reads, clicks and visibility among relevant audiences and social shares – that's where press releases add value. Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR...