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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Search results beware and be aware, customer service...

  2. Why Social Media Listening is Important for Brands

    Customer service: They promoted their repair service by mentioning that they would be willing to fix Dave's guitar as well as other guitar brands too. Marketing and public relations: Unfortunately after that announcement, various customers took to...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    What started out as a character only text-based microblogging service with little visual opportunity, Twitter is dipping a tweet into the visual social media world. The 140 character social networking and microblogging service launched in 2006 and...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  5. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    In a blog post from B2B Webbiquity’s Which PR Service is Better for SEO? For brands, publishing news to a paid wire service reaching traditional media and search engines is nothing new. PRWeb based on my personal experience is easily the most SEO...

  6. Privacy Group Sues FTC to Stop New Google Privacy Policy

    Google announced plans to consolidate more than 60 policies into one “simplified” easy-to-read privacy policy, that Google said “makes clear that, if you’re signed in, we may combine information you've provided from one service with information...

  7. SOPA, PIPA On Hold, But a New Threat on Horizon

    Internet service providers to retain all customer IP addresses for 18 months. Senator Harry Reid closed his press release announcement with a promise for PIPA’s return: The public backlash against this dangerous legislation was swift and powerful...