Up-front estimated measurement of tactics is vital to making smart social media decisions. Social media measurement is exciting, right? Simplified Measurement - 3 Core Objectives The important part is to actually do the measurement, understand the...
Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. The idea is to share and collaborate across the team of writers...
Like any marketing effort, you get back what you put in and measurement should be part of the equation with Instagram. Report your company news via Instagram by using as a public relations tool to announce visual news.
Measuring social business success begins with constructing a measurement framework, which maps your objectives to the appropriate strategy. A measurement framework aligns KPIs (Key Performance Indicators) with criteria to measure against, according...
This type of measurement can help uncover the direct impact of social media investment and aid in your social media ROI calculation. While their true impact likely won't be felt immediately, it is still generally a good idea to try to establish a...
Questions for Social Media Measurement Success - TopRank Online Marketing Blog Social Media Optimization for Public Relations - TopRank Blog Who Owns Your Company's Social Media Strategy? Social Media + Search Marketing = B2B Marketing Success By...
Depending on your level of comfort in social media measurement, you may find yourself applying what you learn online to develop your business, especially if you already offer products or services related to advertising or marketing, public...
Telmetrics, the provider of advertising call measurement solutions, said it won a contract from Meineke Car Care Centers to track consumer calls generated by national and local direct response ad campaigns.
Agencies and advertisers will be able to test multiple creatives and media plans, and immediately tweak them to deliver the best-performing ads and reach the optimal sites and audiences as measurement data starts to come in.
And let them know that they will play a really important role in social media -- as soon as they get their arms around social media measurement. They may not be ready to embrace social media measurement -- yet.
Paine, CEO of KDPaine & Partners, discussed Social Media Measurement: Establishing ROI. And Peter Himler, founder and principal of Flatiron Communications, Rick Clancy, former senior vice president of corporate communication at Sony Electronics...
Click Forensics Adds Real-Time Capabilities to Audience Quality Measurement Platform Posted by Nathania Johnson Sep 29, 2009 Click Forensics is enhancing their audience quality measurement platform with real-time capabilities.
Unlike PPC (pay per click) and SEO (search engine optimization), the majority of social media efforts do not have a direct ROI measurement through traditional analytics. If your Public Relations department promotes a special event for online...
This Webmaster/SEO must have experience in domain acquisition, front-end development, usability expertise, analytics measurement and reporting and server maintenance skills. Also, must have years of experience with public relations/press release...
The conference covers search engine optimization (SEO), paid search marketing (SEM or PPC), online public relations and blogging, and analytics and measurement of these tactics. Some content also covers social media, and the search engines...
Matt Bailey of SiteLogic Marketing talks Trekkie lore and web analytics with Jamie O'Donnell of SEO-PR about his SES San Jose 2008 panel on Web 2.0 measurement. Jessica of TopRank's Online Marketing Blog writes, “News search engines offer a great...
But, as I wrote almost five years ago, “It was our approach to PR measurement, which tracked precisely what worked and what didn't work, (that) enabled all of us to discover the formula for long-term success.
ComScore to Expand qSearch Measurement Service Beyond Traditional Search SitesMarket research provider comScore today updated its qSearch 2.0 measurement service to dramatically expand the number and kinds of properties being measured.
Quantcast Offers Alternative To Panel Web Measurement, MediaPost He is also the news search, blog search and public relations correspondent for the Search Engine Watch Blog. Greg Jarboe is the president and co-founder of SEO-PR, a search engine...
