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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Up-front estimated measurement of tactics is vital to making smart social media decisions. Social media measurement is exciting, right? Simplified Measurement - 3 Core Objectives The important part is to actually do the measurement, understand the...

  2. How to Create a Social Media Editorial Calendar

    Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. The idea is to share and collaborate across the team of writers...

  3. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Depending on your level of comfort in social media measurement, you may find yourself applying what you learn online to develop your business, especially if you already offer products or services related to advertising or marketing, public...

  4. Most Corporate Social Media Efforts Will Fail

    Unlike PPC (pay per click) and SEO (search engine optimization), the majority of social media efforts do not have a direct ROI measurement through traditional analytics. If your Public Relations department promotes a special event for online...

  5. Is There Such a Thing as the Perfect SEO?

    Also, must have years of experience with public relations/press release copywriting and distribution, blogging, RSS feed optimization, social media marketing, mobile marketing, and. This Webmaster/SEO must have experience in domain acquisition...

  6. A Guide to Search Engine Strategies New York 2009

    The conference covers search engine optimization (SEO), paid search marketing (SEM or PPC), online public relations and blogging, and analytics and measurement of these tactics. Some content also covers social media, and the search engines...