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Public Relations Professionals

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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Search results beware and be aware, customer service...

  2. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers. Take off the masks and you might find a traditional public relations professional, agency, or...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...