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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, once the dots are connected and they fully understand the role social plays in supporting other vital functions of the business; marketing, customer service, PR, HR, sales, investor relations, is easier for them to understand why...

  2. News Search Optimization and Real Time SEO: No More Yesterday's News

    Public relations industry should go to Search Engine Strategies ( Well, news search engines and social media are also changing industry best practices in newsrooms, too. The guidelines are different when you conduct a news...