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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Leveraging public relations as an SEO strategy can give you a huge leg up over your competitors. Turn to public relations. With the above principles, you can also build relationships with influential bloggers and site owners to help you with online...

  2. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  4. How to Plan Effectively for Content Marketing in 2014

    In the world of online marketing, doing public relations (PR) right is about understanding the "how," "when," and "where" of influential bloggers, reporters, and journalists. Further, the relevance of high quality and frequent content around market...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers. Take off the masks and you might find a traditional public relations professional, agency, or...