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  1. Creative Link Prospecting: Following a News Story

    Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! The coverage gives you great insights into the different angles that can be covered in...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Public Relations Once the customer or public is involved with tactics, a load of intangible factors – potentially good or bad – come into play that are difficult to measure, even as an estimate. Check out these handy formulas for calculating...

  3. Enterprise SEO in 2013

    When wholly integrated into public relations processes a well optimized press release can drive a sustainable burst of search referred traffic and to a new business line. This ideology is user-centric in that it presumes the preponderance of search...

  4. How to Create a Social Media Editorial Calendar

    The idea is to share and collaborate across the team of writers, editors, researchers and also the other departments such as SEO, advertising, public relations, product teams, and the sales team. One good place to start is the social media...