You can then post queries and invite public relations pros and businesses themselves to pitch you with ideas, stories, and quotes. Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to...
Let’s face it, social media isn't always in the hands of accredited public relations professionals with years of crisis management experience on their resume. The phones didn’t work but social media did.
Online rants can do more damage to Bieber’s brand than he realizes, leaving his public relations and social media teams scrambling to delete and fix his mistakes. Or wouldn’t get a glimpse of their favorite celebrity until it was published in a...
One of the key areas focused on was the internal planning of social media and how that ties into the external public relations and reputation management of a company. Hello front page news and public relations hangover!
While social media is critical for public relations, customer service and reputation management, data strongly suggests that social media is not a great source of first-time visitors (i.e.leads) for small businesses.
Bring em on," enthuses Natalie Burgwin, senior manager, public relations at 1-800-Got-Junk? Facebook will look a little more organic with this addition as long as conversation is possible around a public hashtag," he said.
In others, you are going to have to foster long-term relationships, partner with public relations firms, or simply ask for help from regional experts. Your rankings are up, traffic is up, and conversions are looking good.
A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. Is it leveraging the social media and public relations potential? Today public relations resides on your company website or your blog.
Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! The coverage gives you great insights into the different angles that can be covered in...
Public Relations Once the customer or public is involved with tactics, a load of intangible factors – potentially good or bad – come into play that are difficult to measure, even as an estimate. Check out these handy formulas for calculating...
Public relations to do this. Not in social, but are in public relations? My name is Lisa Barone and for years I ignored analytics. I'm a content person. I deal with words and encouraging people to share those words.
Thousands of merchant offers have since been promoted on the platform, resulting in millions of dollars in savings for card members, Brad Minor, VP of public relations and social media communications at American Express, told ClickZ.
In the past, SEO and public relations have worked on separate agendas but with the same cause - more visibility. With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press...
Prepare for the Unexpected: Have a triage system created between all internal and external partners needed from the public relations to social marketing to executives to anticipate crises, but also events like this where our audience is watching...
When wholly integrated into public relations processes a well optimized press release can drive a sustainable burst of search referred traffic and to a new business line. This ideology is user-centric in that it presumes the preponderance of search...
As Ken McGaffin, former marketer for WordTracker so brilliantly states in 10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013, there's a tremendous cascade effect on links as a result of good PR.
Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. Authentic and relevant link building, aimed at driving engagement, informing publics and building mutually beneficial...
The idea is to share and collaborate across the team of writers, editors, researchers and also the other departments such as SEO, advertising, public relations, product teams, and the sales team. One good place to start is the social media...
I was just starting my career in public relations and suddenly found myself, alongside my friend’s family, under the spotlight of a national news story tragically similar to the recent Newtown, Conn.shootings.
One of the problems with public relations is that you can't always guarantee editorial coverage. It's unprofessional and shows you don't understand the dynamic of public relations. If you're new to the public relations game, you can learn a lot by...
