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  1. How to Plan Effectively for Content Marketing in 2014

    To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in which areas your future content should focus.

  2. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Being the Senior Marketing Manager or calling yourself the Chief Dragon (as I often do) are relational concepts; as in who you are in relation to everyone else at an organization. Your Personal and Public Life are the Same Online

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Avoid abusive hashtag highjacking, using a hashtag in a tweet that has no relation to the hashtag subject or event matter. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social...

  4. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Of course, all results for these terms aren't necessarily in relation to Pope Francis, but a great deal consist of those that have appeared since March 13. Peter's Square during his first public prayer), was retweeted approximately 35,000 times.

  5. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    In relation to the "flu symptoms" keyword, have you ever tried typing your symptoms into a search bar? The public also tends to search for specific symptoms that they may have. Flu shots even became sparse if not non-existent in Boston and other...

  6. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume. As Taylor Buley of Forbes.com noted in "BP Turns To Google," the branded channel on YouTube cost BP about $250,000 to create, so...

  7. Google Begins Health Search Experiment

    Google has started a search experiment in relation to health-related queries. The results will be used to help Google provide more relevant data related to public health. Of course, with the latest public health problem being the swine flu...

  8. Obama is Winning the Internet War

    Business Nugget: Businesses should constantly monitor tools like Compete, Alexa, Hitwise, Nielsen, comScore, and the like to benchmark where they stand in relation to competition. Let's use Google Insights to see what the public was searching on...