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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    For those wishing to record this data separately it can be a good idea to create a simple crib sheet, as this will help you pick up the conversation via the all-important initial phone call. Below we run quickly through the key information you can...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    For the record, my dream is that HitTail and Wordtracker team up and make babies. Regardless of the ethics of Google SPYWorld and encrypted referrers, every public piece of keyword data I have ever analyzed was fairly earned by the websites I own...

  3. Search Marketing and Social Media in Regulated Industries

    Companies in healthcare and insurance need to ensure that their technology infrastructure, record-keeping, and privacy policies are compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

  4. Google Won't Pause New Privacy Policy - Should They Have To?

    Privacy controls include turning off search history, switching Gmail chat to “off the record,” using Incognito mode in Chrome, etc. The problem we seem to see over and over with privacy and other Internet-related concerns (which we also witnessed...