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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Thus, NASA created materials that addressed reporters' needs in press releases, bylined articles, background materials, and in sponsored media symposiums, television newsreels, and fully produced radio broadcasts complete with interviews and sound...

  2. 9 Ways to Prepare for a Future Without Cookie Tracking

    To be brutally honest, most of us think that relying on a single line radio box at the bottom of a registration page, with a link to a hundred page disclosure is acceptable. For the most part, do not track legislation is often misunderstood by the...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  5. Leverage Twitter's Influence To Work For Your Brand

    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...

  6. Reach and Frequency: SEO Secret to Brand Building on Google?

    As someone who came into the SEO/digital marketing space from a traditional marketing background (radio/television/print), it’s fun to think about where we’re heading next. PR/public relations – should we incorporate number of mentions in the press?

  7. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Comparing it to Facebook is like comparing radio and TV – true one impacted the other but they were different mediums. From the 1950s through the 1970s, televised Senate hearings played a major part in shaping public opinion on topics ranging from...