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  1. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    As a public company always looking for new revenue streams, this would definitely be a way for Google to do it, and many SEO professionals would definitely pay the fee while others would likely refuse on principle for data that used to be free.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Notice how in the examples above, the CBA for two different tactics with very different costs could be the same, while respective ROI sheds further light on the investment effectiveness. Public Relations