From Google's perspective you might think of this as "Index Deserves Quality" (note I am sure they would not call it that, but it works for this discussion). The basis of the data was a public government database.
I can find a blogger that I want to get a review from, tweet and praise something they wrote, and when they respond, start a discussion. A more 'safe' move could be making a public announcement that your eCommerce site will be sending this pro...
It started Jan.but the discussion was happening long before then. Maybe women aren't as furious when it comes to speaking in public. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers.
While searches may have been more considerable for the tournament last year, there was much more overall discussion about it this year. Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over...
In other words, smart marketers know there is extremely high demand for breaking news stories and use this to their advantage by contributing to the overall discussion. While social media is critical for public relations, customer service and...
That could make Facebook host more often to the types of discussion and interaction about TV shows that frequently occur on Twitter, notes Jean-Philippe Gaudette, social media strategist at Codmorse, a Montreal-based web agency.
The very first ad titled "Batman Tragedy: What Now" receives approximately 19,000 unique hits per week and leads the user to a Beta discussion app that specifically boasts the question: will the massacre lead to more gun control?
Using Search to Enter the Public Discussion Search can play a huge part in making sure government views and information makes it into the ongoing public discussion. By including SEO - the set of best practices around helping web content appear in...
What emerged from our discussion was just how much planning and thought had gone into what seemed like little incidental details (which I will get onto later). Discussion with Buzzman Below are my takeaways from the phone discussion with Munyazikwiye:
Screen capture Twitter conversations - if you see a hot conversation going on amongst influencers in your industry, screen capture it and use to start your own discussion. Publicly thank your customers for social comments - make a screencast of the...
This discussion, unfortunately, has no place in an article about the effectiveness of Facebook ads. On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship, after a very public break up in the days...
When your subject matter doesn't exactly spark opinionated discussion, enrich your content by adding other voices to the conversation. Gaining a public for your content can take a lot of forms, from gathering an engaged following in social media to...
For public tracks, Tracky takes the content of a track and creates a slug for it (e.g.tracky.com/…Discussion). Tracky is designed with designated header tags for the group name or person’s name (public profiles).
For executive-level marketers, many chapters in "Optimize" provide a high-level discussion examining the interdependency of search (discovery) and social (sharing) - and what that means for marketing.
There was much discussion of larger studies around this topic. However, we chose to use that size because, as noted by research company Public Agenda,“The bigger the sample, the smaller the margin of error, but once you get past a certain point...
You could start the research in discussion forums. This is a follow-up to my column about using public information for link building. One could do a study of the average work study grant amounts comparing public and private colleges.
Kenshoo’s Aaron Goldman referred back to Beane’s presentation, as he explained why companies are failing in moving from impression-based to engagement-based measurement, in the panel discussion following the keynote.
All you need do is find the “share box” in your search results and you'll be presented with an opportunity to "join the discussion" about whatever you've searched for. This is a game changer from what we all knew and understood about perceived...
Most of these are discussion points gleaned from documentation cited below, but summarized for your reading pleasure, as I'm sure you're on your fourth or fifth eggnog by now. Hiding keyword data and other information from public view as part of a...
The group was decidedly split on the influence of social media on Google Panda, due in part to a tangent discussion on how Google might one day leverage social signals from Google +1. As it stands, Google currently uses Twitter’s “fire hose” feed...
