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  1. How to Plan Effectively for Content Marketing in 2014

    From there, what subgroups of data or information can you talk about online, all the time (to produce original content). To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical...

  2. Big Data: An Introduction for Search Marketers

    These solutions interpret public data to answer questions for business people – providing reports that were previously manual, painful to generate and often not profitable to maintain. Big data describes the continuous processing of very large...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data at their disposal. Without any hard data, we also have no way of knowing whether any of these companies were using...

  4. New Google Analytics Social Reports: Measure SMM Value, View Streams

    Social Sources Reports Dig Deeper With Google’s Social Data Hub Partners Integration of social data hub data applies to public data only; if Google can crawl it on the public web, they can show it. The idea behind the social data hub is that any...