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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. For those wishing to record this data separately it can be a good idea to...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. In regard to the previously untested, high-potential...

  3. Google, Yahoo, Facebook, Microsoft Urge 'Greater Transparency' in PRISM Letter

    Firms including Google, Yahoo, Facebook, Microsoft, Mozilla, Apple, and Reddit have put their names to the letter, and Yahoo has provided a copy of the letter (PDF). Several high-profile technology companies have co-signed a letter that asks...

  4. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    Apple and Yahoo earned just one star. A number of other firms, including Google and LinkedIn, were able to achieve five stars – Google's only failure was a lack of data request notifications and LinkedIn fell short on litigation activities.

  5. How the Gun Control Debate is Impacting Search Results

    Both Apple and Google are also bidding on the keyword in an effort to promote the various apps that they have available. Moreover, in November 2012, the keyword “obama gun control” had almost 50 million results, and as of December 2012 data now has...

  6. Congress Checks Into Facebook, Twitter, Foursquare iOS App Data Collection

    Major technology brands behind more than 30 of the top Apple iPhone applications, including Facebook, Twitter, and Foursquare, have received letters from U.S.lawmakers requesting information on how the apps collect consumer data.