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  1. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    As historical data shows, there was a big increase in information and results related to the flu between January and February of last year. The public also tends to search for specific symptoms that they may have.

  2. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping places a relevance score on merchants that relates to how complete a merchant's data is (how much information a merchant provides Google in the data feed), how fresh that merchant's data is (do they submit a new data feed each week...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've been mostly working with men. In fact, I didn't even know about it until a few years ago when I got on a bus in Montreal, only to find out that all...