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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    The data spans across LinkedIn, Twitter, Facebook, Social Gaming and "Other". As the data shows, 2013 saw an increase 42.9 percent across the industry, up from 30 percent in 2012. As social networks have moved off venture capitalist funding and...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    For those wishing to record this data separately it can be a good idea to create a simple crib sheet, as this will help you pick up the conversation via the all-important initial phone call. Below we run quickly through the key information you can...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Companies in 2013 took big steps toward better tying their customer data to personalized email content. Twitter took a lot of steps in 2013 as they took the company public this year. With mobile showing no signs of slowing, here are the 10 trends...

  4. How to Plan Effectively for Content Marketing in 2014

    From there, what subgroups of data or information can you talk about online, all the time (to produce original content). In the world of online marketing, doing public relations (PR) right is about understanding the "how," "when," and "where" of...