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  1. Why Social Media Listening is Important for Brands

    Listening insights can have implications for multiple stakeholders, and each department within a company has unique needs and therefore distinct listening objectives. Marketing and public relations: Are you missing out on opportunities to increase...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A 2013 TekGroup online newsroom survey reports a 45 percent increase of journalists flocking to Twitter with the intentions to follow company news announcements and track follow developing trends. Twitter is now part of mainstream media and an...

  3. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    Every story I read about Google is us versus some other company or some stupid thing, and I just don’t find that very interesting,” he said. Page has a rare vocal cord nerve condition and has not made many public appearances because of it.

  4. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    The group noted that a failure to earn a star in a given category was not always a sign that a company is lacking in its policies. Certain categories, such as defending users in court, were not applicable to every company tested.

  5. 5 Rules to Effectively Use Press Releases for Links

    Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Choose some individuals or local institutions to send your news to before you release it to the public at large.

  6. How to Avoid PR Disaster With a Social Media Policy

    One of the key areas focused on was the internal planning of social media and how that ties into the external public relations and reputation management of a company. The good, the bad, and the ugly stemming from social media sentiments that bubble...